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Ensure employees understand the importance of respecting their audiences and avoiding any content that could be deemed racially, ethically, or sexually abusive. When using AI tools for content creation or moderation, remember that these tools may not always accurately assess the sensitivity of content. Encourage employees to use their judgement and be extra cautious, as AI might not catch all nuances and can be prone to bias. For example, the brand identity you choose today may not be the same one you’re using five years from now as consumer preferences change.

A best practice is to merge these into one comprehensive social media policy that covers all company and staff personal use of social platforms. A social media policy defines both company use of social media and extends to your staff’s personal social media use. That’s because individual actions, like sharing a negative experience from work, can still impact your brand. Our step-by-step guide explains how to create a social media policy that protects your brand reputation online. The right tools will make light work of the task of creating a social media policy for nonprofit organizations.

For example, an employee might post a political opinion that offends minorities, leading to backlash against the company. That’s where a social media policy comes into place, as it sets guidelines for how social media should be used in a company. This approach helps prevent resentment, encourages compliance, and reinforces the importance of responsible social media use in the workplace. Social media misconduct can take many forms, ranging from minor infractions to serious breaches of company policies. While some violations may be unintentional, others could be deliberate acts that harm the company’s reputation or compromise its security. Identifying and categorizing these behaviors is critical for enforcing a consistent and fair policy.

If you have an employee advocacy program, a social media style guide will outline the do’s and don’ts for engaging with brand content and sharing it with their network. And that’s how public your social media posts can get, whether on X, formerly Twitter or LinkedIn. Anyone with internet access can view your comments, shared posts and more. So, it’s essential to understand the distinction between public and private information, especially in this politically correct world, where everyone is waiting for an opportunity to criticize you. Clear posting guidelines empower employees to share responsibly while keeping your company’s brand on point.

Once the Social Media Account Request Form is approved, the Social Media Team at the CUNY Office of Communications and Marketing will hold an introductory meeting with the social media administrators. Give your business reputation a boost by applying for BBB Accreditation today. To borrow a sports analogy, it prefers to play defense and avoid any mistakes. Of course, you can’t win many games playing defense alone…but now we’re straining the analogy. Make a list of the acronyms your company commonly uses internally, along with the full spelled-out versions of what they stand for. Indicate whether it’s appropriate to use the acronyms on each social channel, or if the full terms should be used.

Up front, you should specify the date the guidelines were last updated. Employees often need to take down inappropriate content and confirm they understand the policy. Workers with access to confidential info need tighter rules about sharing.

Social Media Policy: Definition, Importance, Template

Your social tools can do everything automatically, so you don’t need a lengthy workflow section in your policy. This is especially important for brands and organizations in the regulated industries. But all brands have regulatory compliance responsibilities, especially for marketing claims and disclosures. For example, if your company values are ‘authentic’, ‘involved’, ‘responsible’, and ‘respectful’, you can use these to develop goals for your social channels.

This isn’t just about rules; it’s a strategic framework that empowers your team to present your brand perfectly every time. 8.4 All Facebook pages must be created or moved under the ownership of the Lamar University Facebook account and Business Manager. The university account will maintain the “administrator” role and additional account managers will be added as “editors” on the page. 1.2 Social media is a general term used to reference sites and activity on sites such as Facebook, Twitter, YouTube or any other virtual hub where users interact. Other popular social media sites include, but are not limited to, Instagram, TikTok, Tumblr, Snapchat, LinkedIn, Wikipedia, Flickr, WordPress and FourSquare.

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This includes e-mail, online social forums, blogs, video and image-sharing websites and similar facilities. A comprehensive policy for employees helps protect your company and the reputations of your employees. It also lays the framework for advancing your company’s goals through positive social media interaction. This step makes it clear that your company owns all contacts and their information acquired from social media accounts created on behalf of the company.

Embedding the policy into your company culture ensures it’s seen as a daily guide—not just a forgotten document. Set a schedule to review and revise your Social Media Policy—at least annually or after major incidents. Assign responsibility to a specific team (usually HR or legal) and create a feedback loop for employees to suggest improvements. Having a clear Social Media Policy protects both the company and its people. It creates consistency, minimizes risk, and enables employees to engage confidently in today’s fast-paced digital environment. Unlike casual best practices or tone suggestions, a Social Media Policy is enforceable and often reviewed by legal and HR departments.

At each stage, social media guidelines make it clear how employees’ actions on social media impact the brand. Building a Social Media Policy that works isn’t just about writing rules—it’s about creating a framework that supports your brand, empowers your employees, and protects your business from digital risks. Here’s a practical, step-by-step guide to crafting a policy that’s clear, enforceable, and effective. Appropriate boundaries must be maintained between adults and minors at all times. Excessive familiarity of a purely social relationship between adults and minors is not appropriate. Being “friendly” and being “friends” with children are very different, and should not be confused by Diocesan entity personnel or adult volunteers.